 
UT Athletics Sponsorship, Advertising and Promotions
• Longhorn IMG Sports Marketing sponsorship portfolio IMG College is the contracted multimedia rights vendor for UT Athletics. The contract sets permissible parameters for businesses, corporations and media agencies to engage in affinity marketing activities in association with Texas Longhorns men's and women's athletics programs. Doing business under the name Longhorn Sports Marketing, IMG College employs a ten-member staff in Austin and three in Dallas. All IMG College/LSM employees work alongside UT Athletics employees in external services, marketing, trademark and licensing, events management, and communications to fulfill all elements of the multimedia agreement. IMG College has the exclusive right to sell all Longhorn Network advertising, Videoboard Exposure, Electronic Scoreboard Exposure, Corporate Marketing and Promotions, Television and Radio, Internet and Print Exposure Longhorn IMG Sports Marketing Flagship Radio Station in Austin |
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