What is the Longhorn Recycling Roundup?
During every University of Texas home football game the Longhorn Recycling Roundup program collects and recycles plastic cups and bottles. Fans are encouraged to participate in this program by placing their cups or bottles in the Coca-Cola shaped barrels located within the stadium. Last year UT fans managed to collect a staggering 26,385 pounds of plastic, making it one of the largest efforts ever undertaken by a university stadium of this size. This year with the expansion of the new north end zone we are trying to do even better!

Good Sports Always Recycle contest
Central Texas schools have been given the opportunity to get rewarded for their recycling efforts through the Good Sports Always Recycle contest. A panel of judges, brought together by Keep Austin Beautiful staff members, will assess the schools' recycling efforts, goals and results. The top five schools will receive their rewards at the Texas vs. Kansas game on November 21, 2009. Rewards include $500 to support and expand the winning school's recycling effort and the opportunity to receive the award in front of thousands of fans. This year we will continue the Coca-Cola 'Recycle Rookie' award to a new school applicant (making six total winners) to increase participation and awareness. For more information and application details, visit www.keepaustinbeautiful.org.

Longhorns Don't Litter
Litter that is not disposed of properly can act as a serious threat to our environmental health. Litter often is transported into storm drains that are sometimes connected to rivers that are sources of drinking water. By supporting programs like Longhorn Recycling Roundup you are making an important contribution to keeping your community safe and beautiful.

Who else is helping?
Apart from Texas fans, there are also some major companies that are helping to keep Austin beautiful. Since the program began in 1996, the Longhorn Recycling Roundup has collected more than 150,000 pounds of plastic cups and containers that are issued by Sodexo, concessionaire for UT Athletics home events. Each partner helps significantly towards the success of the program, which begins with Austin's Coca Cola Bottling Company's commitment to use a 24-ounce recyclable stadium cap. The program is promoted within the community by KTBC Fox 7, H-E-B and Keep Austin Beautiful, and concludes with Allied Waste's collection and recycling of the plastic.