 |
|||||
 |
|||||
 |
 |
 |
 |
 |
|
| Athletics Review 2003-04 (Fall 2004) | |||||||||||
| Corporate Partners Vital to UT Success | |||||||||||
| » Learn more about UT Athletics' corporate partners on TexasSports.com | |||||||||||
|
Longhorns student-athletes face a daily challenge to succeed on the playing field. Behind the scenes, UT administrators face the challenge of meeting an annual budget of $63 million in order to provide the best facilities and opportunities for those student-athletes. Just as the student-athletes have support in reaching their goals, UT Athletics is able to meet its annual budget only through the significant support of its corporate sponsors who contribute about $4 million annually. The Longhorns corporate sponsors provide services such as office equipment, sports equipment, footwear and apparel used by UT student-athletes. Media sponsors provide radio, television and print advertising opportunities. The corporate sponsors receive the distinction of being closely associated with one of the nation’s premier college athletics programs. Host Communications has been in partnership with UT Athletics for some 20 years. Host, which has offices in Austin and Dallas, manages the Longhorn Sports Network (LSN) and coordinates corporate sponsorship and sales efforts. Host also represents all sales and advertising opportunities associated with the Frank Erwin Center and has increased sponsorship sales for the Erwin Center more than $150,000 since assuming those responsibilities in 2001. Host also provides the technological platform for the very popular UT Athletics Web site, www.TexasSports.com, coordinates with Yahoo! for audio Internet broadcasts, with SIRIUS for satellite radio broadcasts, with Fox Sports Net Southwest for men’s and women’s basketball games, with CSTV for 25 hours of UT programming, plus sponsorship of the Red River Shootout football game with Oklahoma. Most recently, Host coordinated the new annual rivalry series with Texas A&M. Another firm, Action Sports Media (ASM), represents UT Athletics in advertising opportunities for the permanent, electronic scoreboard signage in Royal-Texas Memorial Stadium, Frank Denius Fields, Myers Stadium, Disch-Falk Field, and McCombs Field. ASM also sells the advertising that appears on the Sony Jumbotron in Royal-Texas Memorial Stadium. With Host and ASM as teammates, UT Athletics is realizing a gross sponsorship revenue of approximately $6.3 million annually. UT LICENSING
UT System trademarks are registered with the U.S. Office of Patents and Trademarks, the State of Texas and in many foreign countries. A trademark or service mark may be a word, name, symbol or any combination. Many of the registered trademarks in the UT System are associated with UT Athletics. They include Bevo, the Hook ’em Horns hand sign, the interlocking UT, block UT, Longhorn caricature, and football helmet logo. Since 1987, the high standing of UT System components plus the outstanding performance and visibility of UT Athletics have put the trademark and licensing program among the best in the nation as rated by the Collegiate Licensing Company. The annual royalty income from more than 600 licenses today exceeds $2 million. Royalty income is used to support scholarship funds at all UT System institutions. |
|||||||||||
 OFFICIAL CORPORATE SPONSORS of UT ATHLETICS & the Longhorns Sports NetworkCOCA-COLA: Official carbonated beverage at UT Athletics events H-E-B: Official grocery sponsor of UT Athletics IKON: Official business equipment supplier of UT Athletics MBNA AMERICA: Official credit card sponsor of UT Athletics SBC (& Cingular Wireless): Official telecommunications sponsor of UT Athletics STATE FARM: Official insurance sponsor of UT Athletics TIME WARNER CABLE: Official cable TV sponsor of UT Athletics UNIVERSITY FEDERAL CREDIT UNION: Official financial institution sponsor of UT Athletics |
|||||||||||
| SPONSORS ASSOCIATED DIRECTLY WITH UT ATHLETICS AUSTIN AMERICAN-STATESMAN: Barter advertising inches and web site advertising on www.statesman.com COCA-COLA: Official carbonated beverage at UT Athletics events EASTON: Provider of softball bats, helmets and equipment DODGE: Media sponsor and promotional sponsor of the Longhorns Sports Network GATORADE: Official isotonic beverage of UT Athletics LOUISVILLE SLUGGER: Provider of baseball bats, helmets and equipment NIKE: Official footwear and apparel provider for UT Athletics SCHUTT: Provider of softball catcher equipment TACO BELL (AUSTACO): Ticketbacks advertising and electronic signage within UT Athletics facilities UNIVERSITY FEDERAL CREDIT UNION: Signage and advertising on electronic scoreboards; ATMs on campus and within UT Athletics facilities WELLS FARGO (ERWIN CENTER): Front-of-tickets advertising and electronic signage within Frank Erwin Center |
|||||||||||
| SERVICE PROVIDERS FOR UT AND UT ATHLETICS ACTION SPORTS MEDIA: Sells advertising on permanent electronic devices at UT Athletics venues such as the Sony Jumbotron videoboard in Royal-Texas Memorial Stadium CLUB CORPORATION OF AMERICA: Operates private University of Texas Club and handles catering services in stadium suites at Royal-Texas Memorial Stadium COLLEGIATE LICENSING COMPANY: Administers trademark and licensing programs, policies and marketing opportunities for The University of Texas System components CONVIO: Provider of software for electronic communications produced by UT Athletics and Frank Erwin Center HOST COMMUNICATIONS: Multimedia rights holder and sponsorship sales agent for UT Athletics; sponsorship sales agent for Frank Erwin Center PACIOLAN: Provides hardware and software for Texas Box Office ticketing system (www.TexasBoxOffice.com) SODEXHO MANAGEMENT SERVICES: Handles concessions operations at UT Athletics events, including those in Frank Erwin Center SPARX: Markets UT Athletics video products (coaches’ films) STADIUM ENTERPRISES: Operates Longhorns, Ltd. retail store outlets |
|||||||||||
| HOST COMMUNICATIONS/LONGHORN SPORTS NETWORK VENDORS CSTV: Broadcasts 25 hours of UT Athletics programming each year FOX SPORTS NET SOUTHWEST: Has regional cable network rights to distribute programming produced by the Longhorn Sports Network CLEAR CHANNEL RADIO (KVET-AM and KVET-FM): Operates flagship station of Longhorn Sports Network SIRIUS SATELLITE RADIO: Airs UT Athletics broadcasts in satellite radio medium TEXAS STATE NETWORK: Provides satellite time for distribution of radio broadcast signal for Longhorn Sports Network YAHOO!: Distributes live and archived Internet audio broadcasts of UT Athletics events |
|||||||||||
