Sept. 10, 2008

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AUSTIN, Texas -- AT&T Inc. and The University of Texas today announced the launch of an integrated wireless and texting program to keep Longhorns fans connected to their favorite UT sports teams whether they're at the game or on the go.

Fans can now text HORNS to 72645 to receive text alerts with gameday reminders and the latest team statistics, updates and news for all 20 Longhorns sports, starting with fall football, soccer and volleyball. The alerts will also direct consumers to a Longhorn-specific portal where they can find information and content from their favorite team. Standard text message rates apply.

Inside Darrell K Royal-Texas Memorial Stadium during football season, fans will be able to test their Longhorns knowledge and wirelessly participate in polls and compete for a chance to win Texas Football tickets. Fans can win by participating in the program and opting in to receive text alerts.

"This is a great opportunity for Longhorns fans to really get in the action and receive all the team news and information they could want," said Chris Plonsky, Women's Athletics Director/Senior Associate Athletics Director for External Services. "This wireless program allows us to connect with our fans in new and unique ways -- whether they're in the stands or sitting at home in front of their big-screen TV."

"We're thrilled to give Longhorns fans more ways to stay connected to their favorite team," said Tim McGhee, Director, AT&T Corporate Sponsorships. "This is a great way to showcase AT&T mobile technology and our support for UT Athletics."

The University of Texas is one of 22 collegiate athletic programs nationwide to participate in AT&T's integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It's also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.