H-E-B and the UT Neighborhood Longhorns Program commit to 'Hook 'em on Education'
Sept. 2, 2010
H-E-B has selected the University of Texas Neighborhood Longhorns Program (NLP) as the beneficiary of its in-store tear pad campaign. From Sept. 6-Oct. 17, Central Texans are encouraged to join Texas Football head coach Mack Brown in support of education by tearing off and adding check-out coupons to their grocery bill and scoring an extra point ($1), a field goal ($3) and a touchdown ($6).
"As coaches, all we really try to do is help kids, and that's exactly what the Neighborhood Longhorns Program is about," Brown said. "Join me, the University of Texas and H-E-B in giving the gift of education."
One hundred percent of these donations will go directly to support NLP programs.
"We're so happy to partner with the Neighborhood Longhorns Program and help strengthen the link between community and education," said Jennifer Mueller, Senior Marketing Manager at H-E-B and NLP Advisory Board member.
By partnering with the Austin Independent School District and UT Athletics, NLP is able to offer children real incentives to excel academically. Through various reading and leadership programs, NLP rewards students with opportunities to attend UT sporting events, and even meet and mingle with coaches and student-athletes. Baseball coach Augie Garrido, women's basketball coach Gail Goestenkors and softball coach Connie Clark each direct reading and leadership programs for NLP students.
Since its inception, NLP has awarded more than half a million dollars in scholarships to students who have excelled in reading programs and in classrooms.
Look for the Hook 'em on Education display and tear-off coupons at check-out stands in 45 H-E-B and Central Market stores throughout the Central Texas area. All proceeds from the tear pad campaign will benefit NLP.
About UT Neighborhood Longhorns Program