JetBlue inks sponsorship deal with UT Athletics
Aug. 26, 2009
Reprinted from Austin Business Journal (Aug. 26, 2009)
AUSTIN, Texas -- JetBlue Airways has signed a deal to become the official airline sponsor of University of Texas athletics through the 2010 season.
The deal covers all 20 UT men's and women's sports programs. JetBlue officials along with representatives from UT made the announcement Wednesday morning at Austin-Bergstrom International Airport.
JetBlue currently operates six non-stop flights out of ABIA.
"Austin is a vital bridge and an important destination as we continue to grow," said Marty St. George, senior vice president of marketing for JetBlue. "Equally as important is supporting the teams and organizations that matter most to the community, and we look no further than the Texas Longhorns, with one of the largest and most passionate fan bases in all of college sports."
As the official airline sponsor of UT sports, JetBlue's partnership includes joint marketing promotions and advertising through 2010, with options through 2012. Featured elements are print and online advertising, e-mail marketing and videoboard features, contests, giveaways and special game-specific discounts off JetBlue airfare for Texas fans. The airline also receives field and courtside visibility during football, baseball, men's and women's basketball and volleyball games.
IMG College, UT's multimedia partner that negotiated the agreement, will oversee all sponsorship opportunities.
JetBlue said it will also make donations throughout the year to the Neighborhood Longhorns Program.