Longhorn Network available now on AT&T U-verse
Aug. 31, 2012
DALLAS -- ESPN and AT&T U-verse TV have reached an agreement to bring Longhorn Network to Texas Longhorns fans in Texas and across the AT&T U-verse footprint.
AT&T U-verse TV is distributing the Longhorn Network in time for Texas Football's season opener against Wyoming. Kickoff is scheduled for 7 p.m. Central on Saturday, Sept. 1, and Longhorn Network will exclusively televise the contest live from Darrell K Royal-Texas Memorial Stadium.
Longhorn Network is available for U-verse TV customers in Texas with the U100 package and above. Outside of Texas, fans subscribing to the U-verse TV U450 package will have access to Longhorn Network's exclusive programming.
Longhorn Network is available on channel 1609 in HD and channel 609 in SD.
“This is a great day for The University of Texas and our Longhorns fans around the state and around the country,” said UT President Bill Powers. “We have terrific partners in this, both the management at the Longhorn Network and at ESPN. They have been working very hard and creatively for a long time to bring this to fruition.”
Longhorn Network is the 24/7 channel devoted to University of Texas athletics and academics as well as cultural programming from in and around the greater Austin community.
“This is an exciting day, and especially for our student-athletes and their families,” UT Men’s Athletics Director DeLoss Dodds said. “We’re so proud that AT&T has stepped forward and done this. We’re excited for our student-athletes to get this kind of exposure. This is why we started this – it was about the kids.”
“AT&T is a global media and communications company, a longtime partner and Texas-based,” said Chris Plonsky, UT Women’s Athletics Director/ Executive Senior Associate Athletics Director for Men's and Women's External Services. “This will result in so many more viewers being able to access this product, and this product is worth carrying. As we know, this channel reflects on the entire university. It is ground-breaking.”
"We know fans are passionate about watching Longhorn football, and we’re thrilled to offer Longhorn Network to U-verse TV customers in Texas and nationwide," said Jeff Weber, President of Content and Advertising Services, AT&T Home Solutions. "This is another example of how we continue to deliver the content customers want."
Added David Preschlack,executive vice president, Disney and ESPN Media Networks, "This agreement brings Longhorn Network and its robust lineup of University of Texas programming to more than a million Longhorn fans in Texas and throughout the country."
Financial terms and other details of the agreement were not disclosed.
Other exclusive Longhorn Network programming includes the New Mexico vs. Texas football game the following Saturday, Sept. 8, at 7 p.m. as well as original programming like Longhorn Extra, Game Plan with Mack Brown, Texas All-Access, Texas GameDay and Texas GameDay Final.
As part of the agreement, at a future date, AT&T will also launch a live, linear feed of Longhorn Network online to subscribers via computers, smartphones and tablets.