First slate of shows announced for Longhorn Network
June 15, 2011
Texas Basketball coach Rick Barnes and Football's Heisman Trophy running back Ricky Williams were in Chicago at the National Cable and Telecommunications Association Cable Show on Wednesday to promote the Longhorn Network, and their visit coincided with the announcement of several daily and weekly shows slated for the network.
The 24-hour University of Texas network is set for launch on Friday, Aug. 26, and preparations are ongoing. ESPN, which will own and operate the network in partnership with UT and IMG College, is in discussions with all cable and satellite providers regarding distribution. Meanwhile, IMG College is selling sponsorships.
A complete schedule of programs will be released later this summer.
"We mean it when we say Longhorn Network will provide robust, unprecedented coverage of University of Texas Athletics," said Dave Brown, Longhorn Network vice president for programming and acquisitions. "These shows will exhibit the same high quality ESPN viewers are accustomed to and represent just a portion of the many great shows we have planned for Texas fans."
• Longhorn Extra (10 p.m. CT) - A nightly news and information show dedicated to the University of Texas. Every Monday through Friday, viewers will get highlights, updates, analysis, interviews, and behind the scenes looks at all 20 varsity sports teams.
"Whenever you're involved in a first of its kind project like Longhorn Network, you know it's going to have a dramatic impact on your sport. We're going to be able to give fans of Texas and college football an inside look at our program like nobody's seen before," Football coach Mack Brown said. "It will give them a chance to see what it's like to be a Longhorn and get to know all the coaches, players and everyone involved in it on a much more personal basis. It's a very exciting opportunity for us, and one we're thrilled to be partnered with ESPN on. We're eagerly awaiting the start of the season and the launch of the network in August."
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