UT’s Neighborhood Longhorns program gains $53,050 through Time Warner Cable promotion, partnership
AUSTIN, Texas -- Time Warner Cable recently completed a promotion with The University of Texas athletics department to generate funds for UT’s Neighborhood Longhorns, the campus’ Diversity and Community Engagement unit which provides academic development programs to 28 schools and 1,400 students in East and South Austin.
The campaign, which kicked off in the fall and ended at the end of basketball season, resulted in $53,050 in donations toward the Neighborhood Longhorns. A check was presented during a June 3 fundraising dinner and golf tournament to Greg Vincent, UT’s Vice President for Diversity and Community Engagement, and to Celina Ruiz, director of the Neighborhood Longhorns.
Time Warner Cable and UT Athletics produced multimedia spots and life-size prop-up boards for a campaign featuring head women’s basketball coach Gail Goestenkors. The promotion highlighted Neighborhood Longhorns’ contribution to youth education in Austin, and Time Warner Cable donated $10 to the program for each new customer it signed up for the “All The Best” bundled package of digital phone, internet and cable service.
“We are so appreciative of the way our community responded to this promotion,” Goestenkors said. “It proves once again that Texans -- and especially Austinites -- care about education in all areas of our city. This promotion is about the children who benefit from Neighborhood Longhorns programming. They learn early how important reading and writing are in serving as the essential tools for academic success.”
Last year, Time Warner Cable partnered with UT Athletics on a similar campaign with Longhorns head football coach Mack Brown. More than $51,000 was raised for the Neighborhood Longhorns in that effort.
Established in 1991, the Neighborhood Longhorns educational incentive program is operated in partnership with the Austin Independent School District (AISD) in 28 Title I elementary and middle schools. The major objectives of the program are to:
Hundreds of UT students assist Neighborhood Longhorns as mentors and tutors. UT student-athletes provide incentive speeches in classrooms.