SBC is the official UT Athletics corporate sponsor in the telecommunications category. An industry leader, SBC provides its customers a variety of products including local phone service, long distance service, Wi-Fi technology, DSL service, and wireless phone service. The wireless phone service component is represented by Cingular Wireless, which is part of the SBC family.

SBC receives year-round exposure and supports all 20 UT Athletics teams. SBC promotional elements include athletics facility signage, exposure during UT Athletics broadcasts on Longhorns Sports Network statewide radio affiliates, in-venue fan activities, and complimentary giveaways to fans attending UT Athletics events.

SBC also is the title sponsor of the annual Texas-Oklahoma football game in Dallas: the SBC Red River Rivalry.

University Federal Credit Union (UFCU) has been an official corporate sponsor in the financial servcies category for the past two years and has supported the UT Athletics for more than 20 years through the Longhorn Foundation and the Longhorns Sports Network. UFCU is a member-owned financial organization that provides comprehensive, competitive financial services to its members, offering them products, services, and educational information.

UFCU was founded in 1936 by the faculty and staff of The University of Texas. Now Austin's largest locally owned financial institution, UFCU has more than 96,000 members and well over $500,000,000 in assets.

UFCU has provided underwriting for electronic scoreboards within UT Athletics facilities and helped launch the Longhorns Kids Club. Other promotional elements include Longhorns Sports Network radio exposure featuring UT coaches to highlight the special relationship between UFCU and the entire University community.