March 7, 2011

DALLAS -- Times are tough and Texans are always ready and willing to help out a neighbor or a friend. Texas Longhorns Energy is now making it even easier on the pocketbook of Longhorns fans to support the University of Texas and the environment with the flip of a switch.

Texas Longhorns Energy launched in August and is the Official Electricity Sponsor of Texas Athletics. Through this innovative program, proud fans are supporting both the University and Longhorns Athletics from their homes and businesses, simply by paying their electricity bill. Each new customer account generates funds for the Athletics Department and the University's sustainability efforts.

Ex-students and fans in deregulated regions of Texas, which includes more than 400 cities, have been benefiting from competitive rates for 100% renewable energy and can now choose from additional, more affordable partial green electricity plans from Texas Longhorns Energy, powered by one of the nation's top retail electricity providers, Houston-based Champion Energy Services. The electricity plans provide a choice of 50% or 100% renewable energy generated by wind, solar energy and biofuels. While rates change daily, Texas Longhorns Energy offers a lower rate than most of the other comparable providers.

"Texas alumni and fans have been choosing Texas Longhorns Energy for their homes and businesses for several months," said DeLoss Dodds, University of Texas Men's Athletics Director. "Now we are excited to expand the electricity plan offers to encourage more Longhorns to make the switch and support The University with something they use every day."

Texas Longhorns Energy customers also have exclusive opportunities to receive game tickets, on Longhorns memorabilia, participate in special promotions and more.

Longhorn fans in deregulated regions of Texas are encouraged to visit www.TexasLonghornsEnergy.com to learn how to switch providers and sign up for Texas Longhorns Energy. The impact one small change could have on the school is limitless: these accounts will continue to create funds for the University as long as they remain active Texas Longhorn Energy customers.

"As a Texas Ex, and for all of us who love our Longhorns, knowing we can contribute to the University's success simply by choosing Texas Longhorns Energy is an exciting proposition and we are pleased to make that decision even easier for Longhorns," said Champion Energy Services CEO Scott Fordham.

About Texas Longhorns Energy
Texas Longhorns Energy (TLE) is electricity that supports the Longhorns. By choosing Texas Longhorns Energy for homes or businesses, consumers are directly supporting the Texas Longhorns. Powered by Champion Energy Services, a Texas-based company, consumers receive competitive low rates and can even choose 100% renewable power. For more information, visit TexasLonghornsEnergy.com.

About Champion Energy Services
Houston-based Champion Energy Services (championenergyservices.com) ranks among the top retail electricity providers in the United States. Champion Energy currently serves residential, commercial and industrial customers in deregulated electric energy markets in Texas, Illinois, Pennsylvania, and Ohio and is slated to enter the New Jersey and California markets later in 2010. The company serves 450,000 residential customer equivalents, with a peak load near 1,200 megawatts. Champion Energy is backed by the financial strength of Texas-based Crane Capital. PUCT No. 10098, PA, PUC license A-2009-2124113, Ohio PUC certificate 09-166E(1), Illinois (ICC) docket 10-0168.

About Branded Retail Energy Company
Based in Dallas, Texas, Branded Retail Energy Company (BRECo) is in the business of marketing electricity through affinity partnerships. BRECo develops concepts, creative, implementation and customer acquisition platforms that focus on sports, cause and educational institutions. BRECo created the Texas Longhorns Energy program and manages the ongoing marketing and sponsorship elements.

About IMG College
IMG College is UT Athletics exclusive sponsorship sales and management partner, and the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting. IMG College is a division of IMG Worldwide, the world's premier sports, media, and entertainment company. For more information, please visit imgworld.com.