Bypass Lane lands at the Frank Erwin Center courtesy of JetBlue Airways
Jan. 18, 2011
AUSTIN, Texas -- The Frank Erwin Center, home of the University of Texas men's and women's basketball teams, has partnered with Bypass Lane and JetBlue Airways to offer fans and patrons a solution for ordering food and beverages from the comfort of their seats. This innovative technology is free to guests at the Erwin Center thanks to a sponsorship by JetBlue Airways. Bypass Lane allows attendees to order and pay for concessions on their smartphones so they can skip the line, not the game. In addition, it allows teams and venues to streamline the ordering process and add point of sale opportunities.
As an arena that features fast-paced sports like Texas Basketball and other must-see entertainment events, the Erwin Center is implementing Bypass Lane to ensure fans no longer miss crucial moments due to long concession lines.
"The Frank Erwin Center's mission is to provide our guests with a first-class entertainment experience and we feel Bypass Lane is a perfect addition to our list of services," said John Graham, director of the Frank Erwin Center.
Bypass Lane debuted in the Frank Erwin Center on Jan. 15 at the Texas Traditions concession stands located outside sections 21, 22, 33 and 34. Bypass Lane is available for free, thanks to JetBlue Airways, at all UT basketball games and select entertainment events.
"JetBlue is excited to help bring this unique technology to fans at the Frank Erwin Center," said Matt Beaudoin, national sponsorships coordinator at JetBlue. "We are constantly looking for ways to enhance our partnership with UT Athletics and contribute to the overall fan experience. The Bypass Lane sponsorship is a great opportunity to do that. JetBlue is a leader in customer service and technology innovation, and this partnership aims to bring that home for our Austin customers."
By navigating to BypassLane.com on their smartphones (Android, Blackberry OS6, Dell mobile devices, iPhone and Palm mobile devices, among others), patrons can view the full food and drink menus of select concessions stands in the vicinity of their seats. Customers then place their order and pay with a credit card using Bypass Lane's secure payment platform. A text message is sent to the guest when their order is ready for pickup from the nearest Bypass Lane, helping them get back to their seat in a timely manner.
Bypass Lane, an Austin-based company, is the pioneering team behind the technology. After launching in July 2010 at the Round Rock Express' Dell Diamond, Bypass Lane has steadily gained traction and is now available in MLB, NHL, and NCAA venues across the country including the Texas Rangers, Phoenix Coyotes, and the University of Georgia.
"At Bypass Lane, we are excited about the unique opportunity provided by the JetBlue sponsorship and are thrilled to be launching our service in our hometown of Austin, Texas. The Frank Erwin Center and The University of Texas are taking measures to ensure their sports fans and event attendees no longer have to choose between watching the game or show and enjoying concessions," Bypass Lane President Brandon Lloyd said. "We look forward to announcing additional Bypass Lane venues and team partners across the nation in the coming weeks and months ahead."
UT basketball fans and Erwin Center event attendees are encouraged to visit BypassLane.com to register for their free account.
JetBlue has been an official partner of UT Athletics since 2009. The sponsorship is managed by IMG College, UT's multimedia rights partner.
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About The Frank Erwin Center
About JetBlue Airways
About Bypass Lane